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Lesson 01 – Course Introduction
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Lesson 02 – Understand how customer journeys are designed
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Lesson 03 – Know how to target markets and stakeholders
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Lesson 04 – Know how to foster stakeholder relationships
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Lesson 05 – Know how to shape demand and define service offerings
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Lesson 06 – Know how to align expectations and agree on the details of services
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Lesson 07 – Know how to onboard and offboard customers and users
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Lesson 08 – Know how to act together to ensure continual value co-creation (service consumption / provisioning)
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Lesson 09 – Know how to realize and validate service value
Lesson 05 – Know how to shape demand and define service offerings
- Understand methods for designing digital service experiences based on value-driven, datadriven, and user-centered service design
- Understand approaches for selling and obtaining service offerings
- Know how to capture, influence, and manage demand and opportunities
- Know how to collect, specify, and prioritize requirements from a diverse range of stakeholders
- Know how the business analysis practice can be applied to enable and contribute to
- requirement management and service design